June 2016 - The Incumbent Agency has won the account for ad agency apparel and accessories from incumbent Temasek Clothings, making The Incumbent Agency the incumbent agency.
"We are beyond thrilled and we look forward to disrupt the world with more products and designs", said the ECD of The Incumbent Agency.
"Also, it wasn't really a pitch because we own Temasek Clothings. We just wanted to separate the brand. That's all," he added.
The Incumbent Agency's operations will now be based in the US, which means shorter lead times for an enhanced customer experience.